THIRTEENTH MEETING (04-06-22)
- ROLANDO III LLAMADO
- May 18, 2022
- 3 min read
Subject: Experiment
Topic: How to test BMC and VPC
Day: April 30, 2022
Time: 10:30 a.m. – 11:30 a.m.
Facilitator: Yvette Kayle G. Mariano
STEPS
· Plan how you will test all your hypothesis and tools that you will use to experiment and the criteria that you will use to measure it.
· Create your landing page.
· Create your explainer video.
· Choose a channel (Facebook, Instagram, etc.) where you will post that link for your landing page.
· Create also your Facebook page or Facebook group (just follow what channels you indicated in your BMC).
· Watch/read other preferences for these activities that was included to be your guide.
· The test card template from strategyzer will be your guide. Every hypothesis shall be put in your test card. Tests/experimentation for each test card must be documented in your blog.
DISCUSSION
The meeting was led by Ms. Mariano and for today’s video the ways or procedure on how to test the BMC and VPC was discussed. The group leader assigned of who are going to make the following:
· Landing Page
· Explainer Video
· Facebook Page
· Test Card
After the assignment of tasks, the group talked about the designs, transitions, effects to use when creating the landing page and explainer video. What editing application will be used.
CONCLUSION
LANDING PAGE
A landing page is a separate web page designed for our marketing or advertising campaign. It's the page that a visitor arrives at after clicking on a link.
LINK FOR THE LANDING PAGE:
Proof and subscriptions can be see as well in the task bar! for the liquidation or validation of subscriptions.
MINIMUM VIABLE PRODUCT (MVP)
Without mentioning the Explainer Video, one of the most unusual types of products, the list of minimum viable products (MVP) would be incomplete. MVPs are known for being created at the start of business projects to ensure that the underlying business concepts are correct. In the case of the Explainer Video, the entrepreneur creates a video that depicts the functional prototype or even a mock-up of it. As a result, we choose the explainer video because it is critical for the entrepreneur to do this work with the least amount of labor and resources possible. Aside from that, explainer videos are the most relevant instances or types of MVPs that we may utilize to quickly introduce our products, services, and other products.
EXPLAINER VIDEO
Short online marketing videos designed to explain our company's product or service. It was posted on the Facebook Page of the Construction Maintenance Company.
CHANNEL (FACEBOOK PAGE)
It was created to promote and advertise the company’s services.
LINK FOR THE FACEBOOK PAGE:
TEST CARDS
Test cards assist us in establishing how we will test and validate our company ideas, as well as what we will measure and what success looks like.
TEST NAME: CUSTOMER PAIN
TEST NAME: CUSTOMER INTERESTS
TEST NAME: PRICING
GLIMPSE OF THE MEETING
Members Contributions:
· Delfin, Eden Eve V. (Writer) – records the minutes of the meeting, notes the discussion and writes the blog.
· Llamado III, Rolando A. (Website Editor) – edits, designs and inserts the video and blog in the website.
· Mariano, Yvette Kayle G. (Leader) – facilitates and leads the group and the discussion of the tropic for smooth and clear communication in the Google Meet.
· Olasiman III, Epifanio T. (Video Editor) – records, screenshots the meeting and edits the video that will be inserted in the website.
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