FOURTH MEETING (03-27-22)
- ROLANDO III LLAMADO
- Mar 13, 2022
- 3 min read
Updated: Apr 12, 2022
Subject: Customer Relationships
Topic: Identifying the Customer Relationships of Value Proposition
Day: March 27, 2022
Time: 10:30 a.m. – 12:00 p.m.
Facilitator: Epifanio T. Olasiman III
STEPS:
A. Answer the following questions and put it in your blog site.
What are your opportunities for:
1. Customer Acquisition. How do get you to your customers for the first time?
2. Customer Retention. What will make them come back to your product/service?
3. Boosting Sale. How you will get higher sales volume?
In Relation to your value proposition:
1. What type of customer relationship is a match for your value proposition?
2. What type of relationship does each of your customer segments expect you to establish? How costly are they? How are they integrated with the rest of the business model?
B. Fill up the Customer Relationship in your business Model Template.
DISCUSSION:
The group members were now focused on the customer relationship in connection with the value preposition. The first thing to do was to answer the questions mentioned above. The questions pertained about how we will be able to attract our target audience, what is the marketing plan and what steps are necessary to execute the plan. Everyone conveyed their thoughts. The thoughts were constructed in words and were to the group chat.
Thereafter, the group moved forward to types of customer relationships. A video and a summary of the video was presented so everyone will have an idea of how many types of customer relationship there are and what are the appropriate relationships is applicable to the value propositions, namely homeowners, consumers and part-time construction workers. After reading and understanding the definitions of each type of customer relationships, that was when the group decided to choose the 3 types of relationships for each value proposition.
CONCLUSION:
A. What are your opportunities for:
1. Customer Acquisition. How do get you to your customers for the first time?
Acquiring customer is the most difficult step in starting a business. It may be the hardest step, but it is a stepping stone for the business to be successful. There are a lot of ways to acquire customers in a business. One of it is the use of technology specifically social media. With that being said, most of people in all ages use this platform. So having a part of this platform may give us a good result in acquiring customers. Next is by having a discount vouchers, specially, for the customers who are first timers. Discounts attracts people's eye and gives higher chances of acquiring a customer.
2. Customer Retention. What will make them come back to your product/service?
Since our app is focused on giving services and offering products, we can produce customer loyalty through maintaining good quality service and products. The services and products that we gave our first customers should be maintained for the next following customers in order to have a continuous good feedback.
3. Boosting Sale. How you will get higher sales volume?
We can boost our sales by promoting our services and products through the brochure that we have made to acquire customers. Also, the good feedbacks or reviews from our previous customers can also be used for our new customers to trust our high-quality services and products.
In Relation to your value proposition:
1. What type of customer relationship is a match for your value proposition?
a) Home owners - Dedicated Personal Assistance
b) Consumers - Personal Assistance
c) Part-time construction workers - Long-Term
2. What type of relationship does each of your customer segments expect you to establish? How costly are they? How are they integrated with the rest of the business model?
There is a dedicated personal assistance relationship because we are offering home services that require a worker to represent the business in helping a customer. We also have products that will make us develop a personal assistance relationship with our consumers. We will develop a long-term relationship with the part-time construction workers since we need them to make our business possible.
B. Fill up the Customer Relationship in your business Model Template.
GLIMPSE OF THE MEETING
Members Contributions:
· Delfin, Eden Eve V. (Writer) – records the minutes of the meeting, notes the discussion and writes the blog.
· Llamado III, Rolando A. (Website Editor) – edits, designs and inserts the video and blog in the website.
· Mariano, Yvette Kayle G. (Leader) – facilitates and leads the group and the discussion of the tropic for smooth and clear communication in the Google Meet.
· Olasiman III, Epifanio T. (Video Editor) – records, screenshots the meeting and edits the video that will be inserted in the website.
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