FIFTH MEETING (04-04-22)
- ROLANDO III LLAMADO
- Mar 13, 2022
- 3 min read
Updated: Apr 12, 2022
Subject: Channels
Topic: Identifying the Go-to-market Strategy
Day: April 04, 2022
Time: 10:00 a.m. – 11:00 a.m.
Facilitator: Yvette Kayle G. Mariano
STEPS:
A. Answer the following questions and put it in your blog site.
1.Through which Channels do our Customer Segments want to be reached?
2.How are we reaching them now?
3.How are our Channels integrated? Which ones work best?
4.Which ones are most cost-efficient?
5.How are we integrating them with customer routines?
DISCUSSION
The discourse was about what kind of channel will be effective for our proposed project which was led by Ms.Yvette Kayle G. Mariano. Since there was a recommended video to watch about the topic, each of the members watched the video on their own free time so that during the meeting everyone will just share their own opinion.
The members answered each of the following questions mentioned above. For the first question, everyone focused on what kind of channels does the customers segments (Homeowners, consumers and part-time construction workers) will be easier to get in touch with. Using social media was approved. For the second question, how the members are going to use to social media in order to get in touch with the costumers segments. For the third question, since there were two channels (physical and technological), the technological advertisement works best. For the fourth question, owned channel was decided. For the last question, how are the members integrating the use of social media to the homeowners and consumers routines.
CONCLUSION
1. Through which Channels do our Customer Segments want to be reached?
Owned channel with the use of social media such as Facebook, Instagram, and Tiktok. Also, through the business website. Direct mail is also an option.
2. How are we reaching them now?
Having a business accounts to those social media applications and provide advertisements is how the channels will reach them. Another is by having a door to door distribution of advertisement flyers to reach our customer segments directly.
3. How are our Channels integrated? Which ones work best?
The channels that we chose are technology and traditionally-based. Our channels are integrated by social media since we will link our social media accounts to our traditionally-based channel, people can reach us either online or personal. The most effective channel that works best to our business is direct mail. Since we will have a door to door distribution of advertisement flyers, we will directly reach our target market.
4.Which ones are most cost-efficient?
The most cost-efficient channel that we have is Owned channel. Since we will only be using social media to reach our customer segment, it is cost-efficient because we will just post something about our products and services we offer and do not consume some expenses by printing and distributing it to every household.
5. How are we integrating them with customer routines?
Browsing on social media is greatly part of our customer’s daily routines. With that, our business can be integrated with our customer routines by posting and promoting more about our business offerings. In this instance, people can reach us easily online for their inquiries.
BUSINESS MODEL CANVAS ( CHANNELS)
GLIMPSE OF THE MEETING
Members Contributions:
· Delfin, Eden Eve V. (Writer) – records the minutes of the meeting, notes the discussion and writes the blog.
· Llamado III, Rolando A. (Website Editor) – edits, designs and inserts the video and blog in the website.
· Mariano, Yvette Kayle G. (Leader) – facilitates and leads the group and the discussion of the tropic for smooth and clear communication in the Google Meet.
· Olasiman III, Epifanio T. (Video Editor) – records, screenshots the meeting and edits the video that will be inserted in the website.
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