THIRD MEETING (03-23-22)
- ROLANDO III LLAMADO
- Mar 13, 2022
- 5 min read
Updated: Apr 12, 2022
This meeting is all about changing our product and service offered to a much more doable and relatable business we can think of. And working on activity 3.
Subject: Business Changes and Value Proposition
Topic: Changing the Business Idea and Filling the Value Proposition
Day: March 23, 2022
Time: 10:30 a.m. – 12:00 p.m. Business Changes and Value Proposition
Facilitator: Eden Eve V. Delfin
CHANGES
Creating a joint application of different transportation network companies’ applications, like Grab, JoyRide and Angkas, is indeed a very unique and exciting idea, however, the time given to finish the project is limited only. It is not feasible. That is why the group decided a new business idea which is Maintenance Company. It was proposed by Mr. Olasiman and everyone from the group accepted the proposal. It is easy to do compare to the joint application.
After deciding with a new idea, the group proceeded to tackle what is the purpose of the business. Everyone shared their opinion regarding of what will be the objectives of the company. What does the company wants to achieve?
After determining the purposes, the customer segments were discussed. The group establish of who will be the target audience of the company. Who are the group of people who will use the application and who will benefit from it? What is their background? What is their demographic profile?
CONCLUSION:
NAMING THE PURPOSE OF THE BUSINESS
“The purpose of creating a maintenance company application is to provide easier service access for building appliances, construction services and products and for efficient time for those people who are looking for construction workers to fix household’s materials."
CUSTOMER SEGMENTS
· Homeowners (Customer/End User) – people who are looking for construction workers, not just workers but also construction materials, for maintain, fixing or building household materials and the one who will pay the money and experience the app’s services.
· Consumers (Customer/End User) – people who are only looking for construction materials to buy and just like the homeowners, they are the one who will spend money and experience the app’s services.
· Part-time Construction Workers (Beneficiary) – people who will apply for a job and will benefit from the said application since this will give them extra income.
DEMOGRAPHIC OF THE USERS / CUSTOMERS
The application is accessible in all genders and must be in legal age (18 years old and above). The homeowners must have a proof of ownership that show they are truly the homeowner. The construction workers should be professional, highly skilled and must have an experience and should be knowledgeable in terms of construction building.
PSYCHOGRAPHIC OF THE USERS / CUSTOMERS
The application offers its full potential for those construction workers who are looking for extra income in accordance with construction. Also, for those homeowners who looks for easier way of looking for construction workers.
Activity 2
Additional Questions Answers:
1. We are creating value for our customers--the home owners and consumers of our products. 2. Our most important clients are the home owners because most of our revenue or profit will come from them, and of course because the main purpose of our business or app is to give service to the home owners.
FOR THE ACTIVITY 3
STEPS:
1. Identify customer segment (If you have two or more customer segments, Create Value Proposition for each customer segment).
2. Use a value proposition template ( Customer Profile and Value Map)
3. Identify their jobs and prioritize them according to how important they are to your customer.
4. Identify pains and prioritize them.
5. Identify their gains and prioritize them.
6. Pick the top 3-5 most important pains and gains that relate to the most important jobs.
7. List all the benefits of your product or service.
8. List all pain relievers.
9. List of gain creators.
10. Pick 3-5 of the gain creators and pain relievers that make the biggest difference to your customer.
11. Link the pain relievers, gain creators and product benefits to the pains, gains and jobs they solve. (Be able to explain well the fit between the customer profile and the Value Map)
12. Define how you're better than the competition.
13. State your Value Proposition by filling the blanks: Our _(Products/service) helps _(Customer segment)_ who want to _(Jobs to be done)_by_verb (e.g. reducing, avoiding) Customer pain__and_verb (e.g. increasing, enabling)Customer gain.
DISCUSSION
Since there were three customer segments that means there will be three value propositions. The group identified and listed the jobs, pains and gains for each segment, namely Homeowners, Consumers and Part-time Construction Workers. Everyone shared their idea regarding the topic.
After identifying the value propositions, value map was discussed. The benefits of the products and services and their pain relievers and gain creators were recognized and listed.
The last part was to fill the value proposition statement which was consensus from all the members of the group.
VALUE PROPOSITONS
HOMEOWNERS CONSUMERS
Jobs: Jobs:
1. Easy access to construction services 1. Easy access to construction products
2. Efficient household construction 2. Independency (D.I.Y)
3. Long-term outcome
4. Independency (D.I.Y)
Pains: Pains:
1. Delayed services 1. Delayed delivery
2. Unsatisfactory results 2. Low quality materials
3. Costly and timely labor
4. Lack of construction information
Gains: Gains:
1. Well-built household materials 1. High quality construction materials
2. High quality 2. Warranty of materials
3. Lower services rates
4. Ability to construct on their own
PART-TIME CONSTRUCTION WORKERS
Jobs:
1. Offer more job opportunities
2. Fix or build household materials
Pains:
1. Low income value
2. Having no job offerings
3. Financial deficit
Gains:
1. Sufficient income
2. Gain more experiences
3. Guaranteed weekly tasks
VALUE MAP
Products/Services:
1. High powered and hand tools.
2. Construction repairs (i.e. electricity, plumbing, etc.)
Gain Creators:
1. Productivity tools
2. Convenient application
3. Promos and discounts for consumers/homeowners
4. Incentives for construction workers
Pain Relievers:
1. Offer high skilled constructions workers
2. Provides affordable price for labor services and products
VALUE PROPOSITION STATEMENT
GLIMPSE OF THE MEETING
Activity 3
Additional Questions Answers:
1. The value that we are delivering to our customers is customization because we are tailoring products and services to meet the specific needs of our customers, also we are helping a customer to get a job done by offering them our services with the help of construction workers under us.
2. Our maintenance company helps home owners, consumers and part-time construction workers who want to have quality and long-term services and products by reducing unsatisfactory results and providing affordable price and better assistance.
3. The customer need that our maintenance company is satisfying would be the need of having a person to help them make or build something easier using high quality materials and paying with low-rates.
4. We have 3 customer segments. First, we are offering the Homeowners services such as home service for building or setting up things related to construction. Second, we are offering the consumers a set of products which are tools need for building or constructing or fixing something. Lastly, we are offering an extra income or job offers for part-time or full-time construction workers that would bring them more benefits.
Members Contributions:
· Delfin, Eden Eve V. (Writer) – records the minutes of the meeting, notes the discussion and writes the blog.
· Llamado III, Rolando A. (Website Editor) – edits, designs and inserts the video and blog in the website.
· Mariano, Yvette Kayle G. (Facilitator) – facilitates and leads the discussion of the tropic for smooth and clear communication in the Google Meet.
· Olasiman III, Epifanio T. (Video Editor) – records, screenshots the meeting and edits the video that will be inserted in the website.
Comments